Washington, D.C – The National Treasury Employees Union (NTEU) has launched a public service campaign to showcase the daily work done by federal employees and how it is interwoven into the fabric of our country.
The national campaign is an uplifting statement that federal employees are always on duty: advancing science, preserving national parks, assisting taxpayers, securing the border, protecting consumers, and so on.
“The brilliance of this campaign is its simplicity. The images of dedicated federal employees doing their jobs are a thought-provoking reminder of how ingrained they are into our everyday life,” NTEU National President Tony Reardon said. “This campaign celebrates the nation’s frontline federal workers, who are often unseen and unsung.”
The national public service campaign, produced in English and Spanish, is a powerful statement about the people who serve their country by delivering vital services in every city, county and state in America.
“We want people to remember that many of the things they depend upon – clean air and water, a sound financial system, safe food and medicine – are provided by professional, nonpartisan civil servants,” Reardon said. “They were hired based on merit to serve the taxpayers, not the politicians. ‘They Work for U.S.’ is not just a slogan, it’s a fact.”
The 15-second and 30-second public service announcements (PSAs), together with an all-out effort by NTEU to dispel some myths about the federal workforce, will alert Americans of the need to preserve the civil service system.
“In this fast-moving, factionalized media world we live in, NTEU wanted to pause and reflect on the wisdom of the civil service laws first written 134 years ago, guaranteeing a federal workforce based on professionalism, not patronage,” Reardon said. “There is great honor in public service, and this campaign will make sure Americans never forget that.”
The NTEU campaign will include television spots, a web site – www.TheyWorkForUS.org – a robust social media presence and a grassroots effort involving NTEU’s chapters around the nation. The television spots are being distributed to more than 10,000 local television stations around the country.
NTEU represents 150,000 employees at 31 federal agencies and departments.